The new Momentum Magazine is out, full of the lovely people and cycle chic.
(Salem, can we have more of this please, both in the gents and the ladies!)
But it's not all fun and games and style. In one of the features, "Ask the Advocate," we can perhaps catch a glimpse of the frustration surrounding the lack of progress and vision with Bike and Walk Salem.
It looks suspiciously like someone is writing about Salem here! - but if not, it doesn't really matter, as the suggestions are useful anywhere. Indeed, one of them in particular zeros in on a form of networking at which fans and advocates here have not alway been very successful.
I think of it as identifying "key influencers" in the community and identifying how we need to reach them and persuade them, ultimately with a view to reaching the level of City Council and the Mayor. Either way, it's the same idea - relationships matter, and being "right," having the relevant facts on our side, isn't enough. Often we bike fans have focused on the message when focusing on the messenger might be more profitable.
So talk it up! Facebook, tweet, work those social networks! Encourage people you know personally to come to the Planning Commission on the 6th.
Whom do you know who is an influencer?
(The new Staff Report (119pp) for the March 6th meeting has been posted. Look for more in a couple of days!)