With Cherriots conducing the "individualized marketing" project in the Grant and Englewood neighborhoods, this year there's more local institutional support and interest than in previous years, and if you're on the fence about it, it might be a good time to try it out.
There's also a very nice piece over at BikePortland about the importance of the social dimension trying out a bike commute and then starting to make it a new habit. There's a very real way the fun in bike commuting is contagious and magnified in numbers.
What's a bike commute challenge, you say? Here's the official description:
Join the friendly competition - workplace against workplace - to see who can bike to work more during the month of September. The workplaces with the highest percentage of commutes by bicycle during the month win!
Whether you're a rider or an employer, whether you're thinking about trying bike commuting for the first time, or you're an experienced rider, the Challenge is for you.