
The other day I saw an ad and a blurb for a book that might be interesting,
Seeing Green: The Use and Abuse of American Environmental Images.
From the University of Chicago Press:
Considering a wide array of images—including pictures in popular magazines, television news, advertisements, cartoons, films, and political posters—[Finis Dunaway] shows how popular environmentalism has been entwined with mass media spectacles of crisis....he focuses on key moments in which media images provoked environmental anxiety but also prescribed limited forms of action. Moreover, he shows how the media have blamed individual consumers for environmental degradation and thus deflected attention from corporate and government responsibility. Ultimately, Dunaway argues, iconic images have impeded efforts to realize—or even imagine—sustainable visions of the future. [italics added]
It seems to me that the imagery on the front page about David Fox's signs and the way the story is framed up participates at least a little in this deflection.
I wonder if the
front-page placement and hints of heroic imagery might actually diminish the topic -
and introduce an element of irony and sensationalism. (Certainly the TV coverage seems to go in this direction.)
Now
the story is about a plucky individual and his quixotic quest instead of
about a structural and systemic problem with a regulatory environment
and the way we think about, fund, and construct transportation facilities. (We're not talking about the Engineering Guild and the
MUTCD's prohibition on an otherwise reasonable sign, for example.)
You might say this personalizes the problem and makes it real. It tells a story. Some of the online comments to the story are appreciative along these lines.
But maybe this treatment tames the problem, too.