Wednesday, September 29, 2010

French Country Style and the Bike as Branding

Almost exactly a year ago (guess it's the fall, huh?), Bakery D'Amour opened, and it uses a bike explicitly in its branding.

Over at Eat Salem today, bloggers Amber and Lisanne27 reported on the opening of the Crooked House Bistro. The photo is from Lisanne27's flickr set. Clearly the bikes are decorative - they convey a mood, a time, and a place. Not so much Salem as the French countryside.

This is the second food establishment I know of that uses bikes as a highly visible part of signage and branding.

This mini-trend looks like it could be a bit of a tipping point! What do you think?

Do you know of other non-bicycle businesses that are using bikes to advertise or brand? And who will be the first business to shift from prop bikes to placing a generous and covered bike parking system that encourages actual bicycle transportation? When you patronize these businesses, make sure you let them know you biked!


Stephanie Matlock Allen said...

Commenters on Eatsalem have noted that Bakery D'Amour actually just closed! (See the "Dining Scene Changes" post)

Emily said...

Three is a trend. Two is coincidence. You need one more!

Salem Breakfast on Bikes said...

Well, you see, I was optimistically hoping that one or another reader might complete the triad! I was sure...

Instead, Stephanie has pointed out that all we've got is a monad!

Thanks for the catch. I hadn't noticed, alas.