The workshop is at the Library, downstairs in the Anderson rooms, at 6pm today, Tuesday the 30th.
|"Ride a bicycle": National Bicycle Week ad, May 7th 1919|
|Half-page ad, May 8th, 1918|
The implied user also seems to shift. In 1919 it is clearly a kid. In 1918 they are adults acting a little like kids, but the ad talks about about office workers and "brain workers." Rhetorically it is aimed at adults in the workplace, and glances sideways at the increasing shift from manual labor to office work.
It also has addresses and features the local bike dealers more.
The year-to-year fluctuation has an element of noise, and we shouldn't be too strong in our conclusions. The economy suffered a post-war lull, and this also is an ingredient. But it is significant that the paper and its advertisers had committed to a large Saturday "Automobile Section." Things are shifting.
|But there's bike racing on the first page|
of the Auto Section! May 3rd, 1919
|Nostalgia and history of technology, May 7th, 1919|
And here for comparison is the current imagery from the League of American Bicyclists. The weather is great right now!
|Our current bike month advertising|