It's a statewide contest, so there will be lots of people involved, but hey. There's a lot better chance to win this than the lottery!
The grand prize is "a $2,600 custom-built bike with trailer and carrying case by Bike Friday."
See the flier for more! (Cherriots didn't include the info on the website, apparently, and instead committed to old-school dead-tree direct mail - "Watch for the Cherriots mailer." Huh.)
|Cherriots flier with prize information|
Props to David Rosales and La Capitale for tweeting it!
Walk/ride/skate/bus to work this week? #oregon #drivelesschallenge Oct 21-Nov 1. Nice prizes http://t.co/NE9LpkxD87 pic.twitter.com/ep5SHlr57yODOT's also supporting it.
— La Capitale (@LaCapitale_) October 21, 2013
From the release:
The first statewide Oregon Drive Less Challenge kicks off next week with the goal of reducing vehicle miles traveled by a half million during a 12-day stretch from Oct. 21 through Nov. 1, 2013. The Challenge — open to individuals age 18 and older who live and/or work in the state — is being spearheaded by the Oregon Department of Transportation as part of the state’s ongoing efforts to reduce greenhouse gas emissions and encourage alternative transportation to reduce congestion.Memo to ODOT: There are proven ways to reduce VMT and to "save money, improve community health and preserve our high quality of life"!
“We’re pleased to launch this effort, in conjunction with our partners around the state, aimed at connecting Oregonians with the many different transportation options available — options that can help save money, improve community health and preserve our high quality of life in Oregon,” said ODOT Director Matt Garrett
|Why do something effective when you can roll out|
a PR campaign?