|Aerial Rendering in online advertising|
For nothing is built yet!
The ad is for the concept, the development company and whole development, and not for any individual piece, completed or otherwise. It is, in fact, marketing for the current iteration of the master plan.
And if you go to the link for Pringle Square Salem, you'll see a pretty fancy website. It's worth poking around because it has a pretty good set of renderings and discusses many of the individual parts - including more contentious bits.
Has anything been done quite like this before for a development in Salem?
|Site Map with pushpins keyed to comments|
Click on a pushpin and a detail window zooms in.
|One of the pushpins discusses the issue with access off State Street|
and the shared Carousel parking lot; the RR is the problem
[highlight added to sidebar]
The way the apartments are fenced off and seem poised to use the park as their own little playground is a little concerning. The balance in public-private space seems off and the edge conditions insufficiently porous, active, and inviting. There may be too many barriers and not enough connectivity.
The park and bridge add much to the apartments - but what do the apartments add to the park? The relation seems unbalanced just now.
It's not the whole picture, of course; it's not objective, it is the developer's own best case. It's an extension of the branding and marketing. But it's also a substantial contribution to the public conversation about a key private-public venture around which we should be united as possible, and for whose success we should all fervently wish.
And it's great to see. Hopefully more developers will follow!
(In a potentially related matter, City Council has scheduled a work session for August 26th to discuss access issues for a Minto View LLC project. This may be related to the Pringle Square development, but City staff have not yet confirmed this. Anyone know for sure?)
For more on the Boise Redevelopment see all the "Boise" posts here. Also, here's a discussion from 2010 of the access issue, with further links, as it related to the previous proposal to close the RR crossing at State Street.
It must be stressed that access is a problem here because of the RR line, and the previous solution worse than the present one for connectivity with downtown. The present one is not ideal, but if there was an obvious superior solution, it would have come out by now. An improvement hinges on a non-obvious solution - and that could come from a non-obvious quarter, maybe you!